Sustainability
marketing news
Consumers Don’t Want to Choose Between Sustainability and Convenience
Brands from all sectors and price-points are vying for the best eco-credentials. Whether it’s Coca-Cola or KFC, Louis Vuitton or Waitrose, every brand is trying to prove to consumers that their brand is sustainable and taking the environment seriously. When done...
Sustainability Takes Center Stage at Davos
Prince Charles took to the stage at the World Economic Forum in Davos today to emphasize the importance of combating the climate crisis, specifically at the business and financial level. Speaking in front of global industry leaders, Prince Charles called for the...
Purpose-Driven Shopping From Zappos
Zappos announced the launch of Goods for Good, a purpose-driven shopping site featuring over 150 eco- and socially-conscious brands. Zappos features products on Goods for Good under the following categories: Vegan products constructed without animal parts or...
Tesco Tackling Plastic Pollution with Sustainable Packaging
Tesco plans to remove 1 billion pieces of plastic from products for sale in UK stores by the end of 2020 creating more sustainable packaging solutions across its own-brands portfolio. As part of its 4Rs strategy – Remove, Reduce, Reuse, Recycle – non-recyclable and...
Social Impact Marketing Inside New Chocolate Bar
Social impact marketing inside new chocolate, The Other Bar. When you buy The Other Bar, an experimental new chocolate bar designed to fight global poverty, the candy comes with a choice: Inside the package, you can scan a code to donate a blockchain token to the...
Sustainable Brand Myro Launches Deodorant at Target
Sustainable deodorant brand Myro launches at Target. Target is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases. Myro deodorant starter kits and refill pods rolled out to...
Sustainability Marketing Services for National Brands and Retailers
Theory House, a leading retail marketing agency, continues to innovate to meet the needs of national brands and retailers. The company announced at Groceryshop its new sustainability marketing services, Theory House FWD, that guides the transformation of corporate...
Timberland Touts Sustainability in Latest Marketing Campaign
From high fashion to fast fashion, sustainability is top of mind for pretty much all players in fashion today. For legacy footwear brand Timberland, the current challenge is not transitioning to more sustainable practices but instead proving to consumers through its...
Honest’s New Sustainability Marketing Campaign Highlights Brand Purpose
Choosing an Honest beverage may seem like a relatively simple decision. But the seemingly small action can actually make a big impact — not only in the wellbeing of those who enjoy these delicious lower- or no-sugar organic beverages, but also in the lives and...