Loop, a “circular shopping system” that enables consumers to responsibly consume products, launched a pilot program in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C.

Loop is an initiative from TerraCycle, an innovative waste management company whose mission is to “Eliminate the Idea of Waste.” Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities and facilities to recycle hard-to-recycle waste.

First announced at the World Economic Forum in January, Loop enables consumers to responsibly consume a variety of commonly used products from leading consumer brands in customized, brand-specific durable packaging that is delivered in a specially-designed reusable shipping tote. When finished with the product, the packaging is collected, cleaned, refilled and reused — creating a revolutionary circular shopping system.

The company also announced The Kroger Co. and Walgreens as the founding retailers in the U.S.

Source: May 28th, 2019 from Convenience Store Decisions