P&G (Cincinnati), announced that Olay will pilot a new way of shopping for skincare that could dramatically reduce the amount of plastic used in the beauty category. Beginning in October 2019 and running through the end of the year, Olay will offer its best-selling Olay Regenerist Whip moisturizer with a refill pod that fits right in the jar. If adopted—and the brand moved a significant portion of Olay Regenerist moisturizer jars to refillable pods—that would save more than one million pounds of plastic, said the announcement.
Olay will test its refillable Olay Regenerist Whip moisturizer on Olay.com in the United States and United Kingdom and select retailers online for a three-month period. Pricing is still to be determined.
Consumers will be able to purchase the refillable Olay Regenerist Whip packaging that contains one full jar of the product and one refill pod of moisturizer. The package will be sold and shipped in a container made of 100% recycled paper and will not contain an outer carton in order to reduce the use of paperboard.
Source: Plastics Today