marketing news

UpChoose Building a Sustainable Consumption Company

For most clothing companies, tackling sustainability revolves around actions like choosing better materials or finding new ways to recycle clothes. Fewer companies look at a more fundamental problem: We buy too many clothes in the first place.  UpChoose, a year-old...

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Net-a-Porter Launches New Sustainable Brand Vertical

As the apparel industry has woken up to threats of climate change (and their part in the issue), several brands have taken major steps to reduce their impact on the environment. Today, luxury retailer Net-a-Porter announced that they are joining the effort by...

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New Chuck Taylors Made From Upcycled Jeans

A new line of Chuck Taylors made from upcycled jeans is just the beginning of Converse’s efforts to rethink its most famous design around sustainability. This August, Converse will release a new line of sustainable shoes made from discarded jeans. Dubbed Renew Denim,...

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Sustainably-Sourced Food Is Top of Mind

A recent IRI survey, Early View 2019: Food & Beverage Trends, reveals which generations allow wiggle room in their grocery budget and also reinforces well-documented evidence of plant-based eating and sustainability being top of mind for today’s...

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P&G Tests Consumer Acceptance of Refillable Packaging

P&G (Cincinnati), announced that Olay will pilot a new way of shopping for skincare that could dramatically reduce the amount of plastic used in the beauty category. Beginning in October 2019 and running through the end of the year, Olay will offer its...

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How The CPG Industry Can Capitalize On Consumer Trends

We are learning that sustainability really matters to consumers. 51% of millennial consumers state that they check product labels for sustainability claims before buying a product. Furthermore, the data supports that not only are consumers looking for sustainability...

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Sustainability Drives Sales

The ways in which companies are delivering on their brand promises to consumers is steadily widening as sustainability expands well beyond food and beverages. While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021,...

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