Sustainability
marketing news
Nordstrom Launches Sustainable Style Online Shopping
Nordstrom just launched Sustainable Style— an online shopping category of only sustainable options — to make it easier to find luxury products that align with your values. Customers can shop by gender and product category as well as narrow the collection by certain...
Resale Fashion and Sustainability with ThredUp at Macy’s
With this tie-up, Macy's is aligning with one of the best growing segments in apparel retail. Transactions for used apparel rose a whopping 254% over the past two years at B-Stock, a B2B marketplace for returned and excess apparel, according to a report emailed to...
UpChoose Building a Sustainable Consumption Company
For most clothing companies, tackling sustainability revolves around actions like choosing better materials or finding new ways to recycle clothes. Fewer companies look at a more fundamental problem: We buy too many clothes in the first place. UpChoose, a year-old...
Net-a-Porter Launches New Sustainable Brand Vertical
As the apparel industry has woken up to threats of climate change (and their part in the issue), several brands have taken major steps to reduce their impact on the environment. Today, luxury retailer Net-a-Porter announced that they are joining the effort by...
New Chuck Taylors Made From Upcycled Jeans
A new line of Chuck Taylors made from upcycled jeans is just the beginning of Converse’s efforts to rethink its most famous design around sustainability. This August, Converse will release a new line of sustainable shoes made from discarded jeans. Dubbed Renew Denim,...
Henkel’s Right Guard Builds Community Gym From Recycled Aluminum
Antiperspirant and shower gel brand Right Guard has launched a community gym made from recycled aerosols at the Queen Elizabeth Olympic Park in partnership with recycling firm TerraCycle and The Great Outdoor Gym Company (TGO). TerraCycle and Right Guard set up 50...
D2C Brands Attract Young Consumers with Sustainability Initiatives
Brands that focus on supply chain sustainability—by showcasing factory conditions, production processes and waste solutions—bode well with young consumers. More than two-thirds of Gen Z shoppers ages 18 to 24 made an eco-friendly purchase in the past year, and more...
Sustainably-Sourced Food Is Top of Mind
A recent IRI survey, Early View 2019: Food & Beverage Trends, reveals which generations allow wiggle room in their grocery budget and also reinforces well-documented evidence of plant-based eating and sustainability being top of mind for today’s...
P&G Tests Consumer Acceptance of Refillable Packaging
P&G (Cincinnati), announced that Olay will pilot a new way of shopping for skincare that could dramatically reduce the amount of plastic used in the beauty category. Beginning in October 2019 and running through the end of the year, Olay will offer its...