Sustainability
marketing news
How The CPG Industry Can Capitalize On Consumer Trends
We are learning that sustainability really matters to consumers. 51% of millennial consumers state that they check product labels for sustainability claims before buying a product. Furthermore, the data supports that not only are consumers looking for sustainability...
Sustainability Drives Sales
The ways in which companies are delivering on their brand promises to consumers is steadily widening as sustainability expands well beyond food and beverages. While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021,...
Loop Launches Sustainable Shopping System in U.S.
Loop, a “circular shopping system” that enables consumers to responsibly consume products, launched a pilot program in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. Loop is an initiative from TerraCycle, an innovative...