Prince Charles took to the stage at the World Economic Forum in Davos today to emphasize the importance of combating the climate crisis, specifically at the business and financial level.

Speaking in front of global industry leaders, Prince Charles called for the reallocation of capital toward more responsible, sustainable business practices. 

“Global warming, climate change and the devastating loss of biodiversity are the greatest threats humanity has ever faced,” he said in front of an audience of global industry leaders. “We need nothing short of a paradigm shift,” 

Prince Charles also announced his own “Sustainable Markets Initiative” in collaboration with the World Economic Forum. The initiative aims to connect leaders in both the public and private sectors to move toward a carbon negative future. It will start with “a new systems-level framework which grants markets a higher purpose mission, in other words, putting people and planet at the heart of global value creation,” he said.

Source: The Hill